In 2011 Andrea Kuszewski wrote a great article about how we can increase our intelligence: http://blogs.scientificamerican.com/guest-blog/2011/03/07/you-can-increase-your-intelligence-5-ways-to-maximize-your-cognitive-potential/
My metaphor for what Andrea said would be: cross-training. If you’re constantly pushing your body (or mind) in new and challenging ways, it will continue to strengthen and improve. Once it gets used to a certain activity, it stops building new muscle and can actually decline as it gets more efficient.
Big Brainz happens to fulfill most of the applicable steps for expanding your intelligence, and the key tie-in for me, was the fact that increasing your mental capacity in one area, allows you to be more capable in other areas.
The cross-training metaphor kicks in again–getting good at any sport will have a positive effect in other sports. In education that would imply that mastering your multiplication facts with Big Brainz would likely make you a better reader.
What we have actually found is that mastering multiplication has a disproportionately positive impact on everything a student does because it significantly boosts the students’ confidence and work ethic. Sure, by simply mastering core multiplication facts, the student has removed the most prolific stumbling block in math. But they’ve also removed a giant billboard from their life that was constantly telling them “You’re stupid,” or “You’re no good at math.”
By conquering the ubiquitous challenge of fact fluency, they’ve chopped that sign down and burned it, replacing it with a sign that constantly tells them, “Wow, you NAILED that really hard thing. You’re wicked smart! With a little elbow grease, you can do anything!!”
Transforming students from discouraged to flourishing–THAT is why we do what we do here at Big Brainz.